To build trust in and commitment to a pro-active approach, attention must be focused on four areas:
- Effective communication.
- Handling complaints and performance problems.
- Knowledge and application of company policy.
- Building commitment.
Fourth Step: Building Commitment to the Company
Employees who feel a sense of identity with, and commitment to, the company are much more prone to mutual cooperation. Such feelings can be developed through providing the employee with a good understanding of:
- The product or service the company provides.
- The importance of the quality with which the product or service is provided.
- How they contribute to making and delivering the product or service.
Each employee must feel that s/he is a valuable and integral part of the company.
- Explain why things are done and how various policies serve the larger good of meeting customer needs, maintaining market share, and creating a pro-active work environment.
- Build employee’s commitment to their jobs by keeping them aware of their personal importance to the company. Help them understand their jobs in relation to overall company operations.
- Encourage employees to question accusations and doubts about the company. Provide them with facts that support company actions.
In addition to the four areas discussed above, creating a pro-active work environment should include the components to be discussed in upcoming blogs as part of a comprehensive strategy.